BY Adam Lewis 01:06PM 01/28/2014

Lunch Links: Elway is Broncos front office whiz

John Elway won two Super Bowls, earned one NFL MVP and made nine Pro Bowls as a Hall of Fame quarterback for the Broncos (1983-98). After retiring, he lost millions of dollars in, an online sporting goods store he tried to start with fellow icons Michael Jordan and Wayne Gretzky.

He was CEO and owner of Denver’s Arena Football League team, the Colorado Crush, until the league folded in 2009. In that span, he tried to found another internet startup, which he was later forced to sell. 

A profile of Elway in Tuesday’s Washington Post revealed that the 53-year-old’s post-playing career was turning into a series of financial missteps before he was hired as Denver’s executive vice president of football operations in 2011.

Since, he’s helped transform the Broncos from a franchise void of direction into a Super Bowl team with arguably the best offense in NFL history. In 2011, he helped Broncos coach John Fox tailor his system around quarterback Tim Tebow, a passer so woeful that he was out of the league by 2013.

When he realized the divine touch of Tebow couldn’t lead the Broncos to the Super Bowl, he recruited Peyton Manning, taking a chance on a quarterback in his mid-30s who was coming off a neck surgery that would likely decrease his arm strength.

Unlike Gretzky and Jordan, former players who tried unsuccessfully (or are still trying) to run franchises in their respective leagues, Elway, who was born in Port Angeles, WA., and attended Pullman High School while his father, Jack, coached under Jim Sweeney at Washington State, is making a name for himself as a front office whiz.

Elway’s rise might be the most compelling narrative for a Broncos team that has taken the politically correct approach in the week leading up to Super Bowl XLVIII. Here’s what the national press is saying about Denver.



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