BY Howie Stalwick 10:47PM 04/02/2014

Kent’s charge at WSU: Get city kids to Pullman

A tepid basketball history at Washington State doesn’t faze new coach Ernie Kent. But $1.4 million helps ease the difficulty of the attempt at a turnaround.

Ernie Kent had good Wednesday: He’ll make $1.4 million next year, and his top returnee, DaVonte Lacy, wants to stay. / Washington State athletics

PULLMAN – When Ernie Kent was named the new temporary basketball coach at Washington State – basketball coaches are always temporary at Wazzu – one thought came to mind: He’s too old to have the energy to recruit.

Then I looked up his birthdate: Jan. 22, 1955. The man is just five days older than yours truly, who still regards himself as The Eternal Spring Chicken in spite of an ever-increasing series of dubious statements/warnings/demands issued in recent years by physicians, coaches, teammates, family members, alleged friends, etc.

Ya know, now that I’ve given it some more thought, this Kent fellow seems downright youthful. Spunky.

Full of life.

Of course, that has been said of plenty of men before they coached basketball in Pullman. The mental health of Washington State basketball coaches tends to go south when their own failings become engulfed in the massive tire fire that is, for the most part,  WSU basketball history.

It tests the capacity to comprehend, but Washington State has not won a single conference championship in men’s basketball since 1940-41. Prior to that, the Cougars had not won a conference championship since 1916-17.

That’s it for conference titles at Wazzu. Two in one century. One per world war.

No wonder athletic director Bill Moos is so smitten with Kent. After all, Moos was Oregon’s AD in 1997 when he hired Kent to rebuild the sinking Ducks basketball program, and it took Kent just four years to go to the NCAA tournament and five years to win a conference championship and advance to the Elite Eight.

Kent also won two Pac-10 tournament championships during his 13 years in Eugene, and two of his five NCAA tournament teams made it to the Elite Eight. The Cougars? They’ve never won a conference tournament championship; they’ve played in just six of the 76 NCAA tournaments; and their only Elite Eight appearance comes with an asterisk, since they were one of just eight teams that played in the third annual NCAA tournament in 1941.

The Cougs lost in the national title game that year. Wisconsin won, 39-34. No truth to the rumor that Dick Bennett coached both teams while extolling the virtues of the pack-line defense.

Kent won a school-record 235 games at Oregon, but he also lost 174. Moos was long gone by the time Kent was shown the door following 8-23 and 16-16 seasons his last two years at his alma mater.

The first of those teams finished last in the Pac-10. His final team tied for next to last, one game ahead of Ken Bone’s first Cougars squad.

Now, after four years in the television booth, Kent is being asked to revive a basketball program and its fan base. Neither task will be easy, because the Cougars return little talent off a 10-21 team that finished 11th in the Pac-12 at 3-15 and looked bad doing it. Average attendance was (blush) 2,800. Officially, not actually.

Many believe Kent was Moos’ backup plan if Leon Rice decided to stay at Boise State. However, Moos said Wednesday that he did not officially offer the job to Rice, a WSU graduate who announced over the weekend that he will remain a Bronco.

Moos made it clear that hiring a masterful recruiter (such as Kent and Rice) was essential. Kent, a gregarious charmer, recruited four first-round NBA draft choices to Oregon when the Ducks played at ancient Mac Court, aka “a rat hole” (Moos’ term of non-endearment). Washington State has produced two first-round NBA draft choices in school history (Don Collins and Klay Thompson).

Kent’s first recruiting efforts will involve the two players who have signed national letters of intent with the Cougars. Point guard Tramaine Isabell from Seattle’s Garfield High School and junior college forward Jermaine Morgan are waffling a bit about whether they will come to WSU or try to get out of their letters of intent.

Elite basketball is an urban game for the most part, and it is inherently difficult to recruit basketball players to the rolling grain fields of the Palouse. Cougar Country cheeseburgers, Ferdinand’s ice cream and Cougar Gold cheese are culinary gems unbeknownst to teenagers who hoop in the big city, otherwise Pullman no doubt would be overflowing with big-time basketball recruits.

The knock on Kent is that he’s not all that great at X’s and O’s. Isn’t it, um, interesting how so many black head coaches, like Kent, get pegged with the “good recruiter, bad coach” designation? Gosh, it must be just a coincidence.

Yeah, right.

One thing’s for certain: Coaches of any color look a lot smarter when players make baskets, and the Cougars shot an abysmal 40 percent from the field this season. Only 13 of the 345 teams in Division were guilty of more clanking.

Some WSU basketball followers are convinced the Cougars can’t consistently recruit the type of players who can succeed in wide-open offenses, but Kent vows to bring his up-tempo offense and sound defensive play to the Palouse.

Moos loves green dollars almost as much as he loves all things crimson, and the AD was not happy that Beasley Coliseum had become a ghost town on game nights. Moos is paying Kent a school-record $1.4 million a year to a) win games and b) win over the fans.

“I really look forward to filling that arena again,” Kent told an estimated 500 students at Bohler Gym on Wednesday afternoon. Kent’s chances of doing that next season were greatly enhanced when senior-to-be guard DaVonte Lacy – the only established star on the Cougars – revealed Wednesday that he was so pleased with Kent’s hiring that he is no longer considering the possibility of transferring or turning pro.

“He’s a good dude . . .  it’s going to be fun,” Lacy said.

Time will tell. Kent wasted little time, however, in establishing his true allegiance when the Cougars face Oregon.

“The Cougar,” Kent said with a smile, “eats a Duck.”


  • jafabian

    Ernie will make WSU fans spoiled. They’ll complain how he gets them to the tourney but not to the Sweet Sixteen or how they don’t get there often enough and are tired of going to the NIT every 3-4 years when they should be in the tourney every year. That’s why Moos hired him. To establish a consistent winning culture. Based on how his tenure in Oregon went he might not be the one to bring the school to the Final Four but he’ll at least put them on that path. And he won’t bolt like Tony Bennett did. That was probably a high priority.

    • Its onlySports(DavidWakefield)

      Kent likely sees this stage of his life as his last foray into coaching/tasking about building an established winner. Lets face it when he completes his 5yr contract he was just awarded(as you have predicted in the refusal to bolt thoughts) Ernie will be retirement age(65). And if you are wrong and he does bolt?That will only mean WSU was highly successful which also is a pleasant path to contemplate.
      I know as a Wash state resident i want all of our state programs to be successful and thrive. Bennett got opponents to sit up in their chairs and take notice that you will no longer be squaring off against patsy’s. Kent will stamp it his own way with similar results i would surmise.

  • RadioGuy

    Ernie needs to make a pilgrimage to wherever George Raveling lives and seek an audience with The Master. Anyone who can get a very highly-recruited big man in Stuart House from Detroit to go to school in Pullman knows how to work the big-city kids. George had one of my all-time favorite sports sayings regarding recruiting players AND fans alike: “You’ve got to sell the sizzle with the steak.”

    Jim Walden has some good ideas in that regard, too. I’ve read the book he did with Dave Boling a number of times, and I think Jim understood how to sell Pullman to football players from urban centers in California: Instead of trying to overcome perceptions of what WSU isn’t, he focused on what these kids COULD get if they chose to attend college in Pullman instead of a large city.

  • cp3

    Kent, one winning pac-10 year in his last 8 …. Kent 40-44 in conf at st mary’s … Kent boinking some broad in Mexico while married and his own kid on the team … great hire.