BY Art Thiel 09:05AM 05/05/2014

Schneider explains how Seahawks get an edge

John Schneider and Pete Carroll have had great success in working the margins of the NFL talent pool. With only six picks in the draft, they have no choice.

Seahawks general manager John Schneider sometimes even scares his father with personnel decisions. / Sportspress Northwest file

As NFL free agency bled the Seahawks of valuable players from their Super Bowl-winning roster, fan panic was palpable. But general manager John Schneider didn’t have to read websites or listen to talk radio to know. He just had to take a call from his father.

“His blood pressure was up,” Schneider said, chuckling, then quoted him: “‘John, what are you going to do? You gonna lose everybody?'”

Schneider offered up his Cheshire-cat smile, the one that comes from the Seahawks eating alive the Denver Broncos on the world’s biggest media stage and the largest audience in the history of American television.

“It’s a good thing when people want to acquire our players,” he said. “It’s a credit to our  staff to coach them up to go with other clubs.

“And it’s a great opportunity to keeping doing it the way we have, with young people at every position and never shutting the door on anything.”

Nothing spectacular about those words. But they explain casually the Seahawks’ simple plan in the attempt to sustain pro football excellence.

  • Stay young.
  • Coach hard and well.
  • Assume little from a player’s history.

Nothing in those ideas is revolutionary. What is unusual is the commitment to them by the Seahawks.

Speaking to writers last week, Schneider talked in general about the approach to the draft that begins Thursday. As of now, the Seahawks have the lowest first-round pick in their history, 32nd, the reward for being the best a year ago.

In a draft regarded by most experts as one of the deepest ever, the Seahawks have six picks, tied for the fewest in club history, while the rival San Francisco 49ers have 11, and the division-mate Rams have the second and 13th picks in the first round.

Important as Seattle’s six choices will be for 2014, they aren’t quite as big for the Seahawks as they are for most other teams.

Here’s a question that close followers of the Seahawks probably can answer:

What do WRs Doug Baldwin and Jermaine Kearse, FB Derrick Coleman, OLs Alvin Bailey and Lem Jeanpierre, DL Benson Mayowa, LB Mike Morgan and CB DeShawn Shead have in common?

They are undrafted free agents signed in the first four years of Schneider and coach Pete Carroll’s regime who were part of the Super Bowl team.

All but Shead, Mayowa and Bailey have started at least a game in their Seattle careers. And Bailey played a key role in the most intense, electric game in Seahawks history: The 23-17 NFC title game triumph over San Francisco.

Rookie Bailey was given about a dozen snaps as the sixth offensive lineman in a jumbo set with which the Seahawks crossed up the 49ers and allowed RB Marshawn Lynch to rush for 109 yards.

Bailey had TV time because he was announced upon entry by the referee as an eligible receiver. The Seahawks never went there. But as Schneider said, they never close the door on anything.

Every team finds a nugget or two among the undrafted. But Schneider said his staff was completing research that he believed would show that the Seahawks had more undrafted free agents on their roster than any team in the NFL.

What is known is, with an average age of 26 and change, they were the youngest team to win a Super Bowl. It’s all deliberate: Young players are cheaper, and help create salary-cap flexibility to re-sign crucial veterans such as Earl Thomas, Richard Sherman and Russell Wilson.

“Undrafted free agents are incredibly important for us,” Schneider said. “We take pride in competing to find those guys.”

Schneider’s pursuit of the margins has the endorsement of Carroll, who enjoys rooting around among the scorned for talented players who have a built-in anger (see Baldwin) and are susceptible to the charms of Carroll’s “always compete” belief that allows jobs to be won free of house politics (see Matt Flynn).

“Pete can’t wait for the draft to get over to get on the phone with these guys and start recruiting,” Schneider said, grinning. “He’s phenomenal. I would have gone to USC if I had the chance.”

Identifying and signing inexpensive young talent are two things. Making them productive players, be it special teams or starters, is another. With his great success at USC, Carroll and staff, unlike like some other teams — notably the John Elway-run Broncos — believe that, coached properly, talented first-year players can contribute at every position on the field.

“This coaching staff is used to playing with young players,” Schneider said. “There’s no preconceived notion you need a veteran. The hardest thing to do is take a young player and spend time coaching him up and getting them ready to play. This staff has shown an ability to do that, year in and year out.

“That was part of partnership with Pete and I: Accentuating these people’s strengths, and compensating for their deficiencies, so they reach their ceilings as quickly as they can.”

Finding overlooked players with specific talents is a fundamental part of Moneyball, which Oakland A’s general manager Billy Beane deployed to great effect in baseball, helping transform thinking throughout his industry. The principle applies in pro football, although Schneider insists that it’s not the main way to construct a team; it is one way.

“Don’t get me wrong, the draft is the primary way to build your team,” Schneider said. “But there’s a lot of great avenues to build your team. Our pro staff is working all the time evaluating other teams’ players, what situations are on the horizon in terms of (salary cap) casualties, what veterans can be let go, the Canadian Football League,  punters, kickers, long snappers. We value all.” this week took a stab at choosing each team’s all-time best draft class. For Seattle, the first draft under the Carroll/Schneider tandem, 2010, was selected. That year brought LT Russell Okung and FS Earl Thomas (first-rounders), WR Golden Tate (second), CB Walter Thurmond (fourth), SS Kam Chancellor (fifth) and TE Anthony McCoy (sixth). Given the Super Bowl results, it’s hard to argue with the choice.

But the Seahawks are demonstrating that the attention given the seven rounds, while irresistible, is a two-dimensional picture of a three-dimensional scene, and probably four dimensions when time is included.

“It’s kind of like having pillars, if you will, then building around (the high-end draftees),” Schneider said. “It gets back to coaches wanting to work with young players that have smaller salaries, (yet) are expected to contribute right away.

“Then be cognizant of what’s coming in three to four years.”

The plan is hard to see day-to-day, or even month-to-month. The blood pressure of Schneider’s father, as well as a few hundred thousand other Seahawks fans, has taken a beating.

But a team that can thwart the 49ers’ formidable defense with a rookie tackle-eligible stunt, and get a Super Bowl MVP, Malcolm Smith, out of a seventh-round pick, is entitled to a little slack.

Until they throw the ball to Bailey.


  • 1coolguy

    Pete’s system at USC was remarkable as they constantly lost the best players after their junior season, so he had that built in. The number of freshman players on their game day roster was high, indicating they were talented but also his staff was able to coach them up quickly and he was all for his concept of truly letting them all compete and playing the best at each position.
    He has clearly implemented this philosophy with the Hawks and that takes some real guts at times (See Flynn / Wilson).
    My concern this year is the lack of draft choices. It will be tough to fill the holes with so few, but “In Pete and John We Trust”.

    • art thiel

      Good observations about Pete’s time at USC. He understands roster turnover and turns the apparent problem into an asset. As far as the 2014 holes, that’s what the 2013 draft was for.

    • Brett

      Schneider will trade back and get more picks. He does it every year.

  • jafabian

    I’m a bit surprised that the Hawks have only six picks. I’m wondering if they might have several draft day deals lined up? Or are they that confidant in last years class? Those players will have opportunities they didn’t have last year with so many of last years team leaving via free agency. I love watching Caroll and Schneider work the draft because they do their homework.

    • art thiel

      They have most of the 2013 class in storage. They might get an O-line starter at 32, but I think most of the 2014 class will have a redshirt year and play in 2015.

      • M.

        “They might get an O-line starter at 32…”

        Xavier Su’a-Filo?

        • eYeDEF

          Joel Bitonio.

  • Brett

    Meh, I think the media is overplaying the supposed “panic” in Seahawks’ fans’ eyes. Most of us are just enjoying the ride. None of the guys who left are core players.

    • art thiel

      It depends largely on how closely a fan follows the NFL. Many a newbie was bewildered by the free agent losses.

  • Jeff Shope

    I like the last line that was pretty funny

  • bobk333

    2012: Russell Wilson, Bobby Wagner, Robert Turbin, Bruce Irvin, Jermaine Kearse, JR Sweezy, Jeremy Lane, Greg Scruggs, Kory Toomer, DeShawn Shead, Sean McGrath (now with KC), Jaye Howard (now with KC)