BY Art Thiel 06:36PM 02/05/2016

Media master Lynch opens store in Oakland

Never one to miss a marketing opportunity, Marshawn Lynch took advantage of the media horde for the Super Bowl to open a sportswear store in his hometown of Oakland Friday.

A year ago in Phoenix, Marshawn Lynch strutted his retail stuff at the Super Bowl. / Drew McKenzie, Sportspress Northwest

A year ago at the Super Bowl in Phoenix, as he was telling the world he was doing his media duties only “so I won’t get fined,” Marshawn Lynch shrewdly used his non-platform platform to open a pop-up store in Scottsdale selling his new line of Beast Mode sportswear. The inventory sold out in a day.

The master of merchandising took advantage of the Super Bowl again Friday, even though his Seahawks didn’t come along — for the first time in three years. But since the game is in the Bay Area, he jumped on the media opportunity by opening his first store in his hometown of Oakland.

Oakland mayor Libby Schaaf introduced the grand opening by declaring Friday “Beast Mode Day.” Lynch’s grandmother cut the ribbon, and Lynch shouted, “Town business!”

Schaaf said Lynch “demonstrated a continuous commitment to Oakland and its residents.”

According to a media release, the store “will feature imagery inclusive of iconic individuals that Lynch admires, and the long-term goal is to develop programming for young members of the community.”

All of Lynch’s sportswear gear is emblazoned with a Beast Mode logo he introduced a year ago. If you aren’t heading to the Bay Area this weekend, Lynch offers his shopping action online with this link.

The customer line, featuring more than a few fans in Seahawks gear, stretched down the block.

Amazon, watch out.

(Seattle Times video)


  • Matt712

    “You don’t wear Beast mote… Beast mote wears YOU.”

    • Margret Howard

      ❝my .friend’s mate Is getting 98$. HOURLY. on the internet❞….A few days ago new McLaren. F1 bought after earning 18,512$,,,this was my previous month’s paycheck ,and-a little over, 17k$ Last month ..3-5 h/r of work a day ..with extra open doors & weekly. paychecks.. it’s realy the easiest work I have ever Do.. I Joined This 7 months ago and now making over 87$, p/h.Learn. More right Here;;77➤➤➤➤➤ http://GlobalSuperEmploymentVacanciesReportsJobs/GetPaid/98$hourly…. .❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2::::;;77………

    • art thiel

      Well played.

  • MacPhisto92

    fitting, since he’ll be playing for the Raiders next season.

    • art thiel

      What if they’re not in Oakland?

  • jafabian

    I want an Air Beastmode shoe to come out.

    • art thiel

      Wait for his line of lingerie for Mrs. Beast.

  • Paul Harmening

    Does anyone have a clue about the logo design standing by itself. How does it relate to the term “Beast Mode” unless simply by suggestion?

    Now, if one stares at it for a long while, (which I tried doing) I can see some things coming out of it not profitable for suggestion here – ha.

    Shoes, jerseys, caps, etc aside, I’ll take the Beast Mode Jeep.

    • art thiel

      Like scripture, it’s open to interpretation.

      • John M

        Made me laugh, Art . . .

    • Mike D

      It looks like a ‘B’. On it’s side it looks like an ‘M’.